About a week (or so) ago, I visited the Rebecca Minkoff #RMHQ store in NYC for a unique and special shopping experience. I have 2 words for it…fantastic and fun.
As the hashtag indicates, this store is located at the corporate headquarters of Rebecca Minkoff. Down the hall (actually, just a few steps) from the showroom and corporate offices, the small and intimate #RMHQ store carries a curated selection of seasonally current clothing, bags, and accessories from the RM collection. Aside from the opportunity to actually visit the corporate HQ of a brand that I love, the store carries many limited edition items or items that are only sold online as well as some items in colors that are exclusive to #RMHQ. What makes the shopping experience more special and cool, is that there are no hired salespeople to help you. Corporate Rebecca Minkoff employees take shifts in the store for the ultimate brand-to-consumer experience.
These personal shopping experiences are by appointment only, but the good news (in case you didn’t know) is that they are open to the public. Just email RMHQ@rebeccaminkoff.com for your appointment.
Some photos from my visit:
The perfect prints and shades for summer…
Below are the two items that went home with me. To be honest, it took tremendous fiscal restraint on my part to just choose two, since I really wanted to go home with almost everything in the store. But I’m pacing myself. Knowing that they’ll continually refresh the store with new and different products, I’ll definitely be back for more!
|Mini Perry Satchel (in Tortora – color exclusive to #RMHQ) and Small Pouch (in Hawaiian Print)|
Oh, and one more very important thing. If you visit the store and use the #RMHQ on social media, you’ll get 20% off. #loveit!!
Caroline ToppermanJune 11, 2014 at 12:41 pm
I think I would have bought every single bag in that place!
josephinacollectionJune 11, 2014 at 11:19 pm
Yes, it was very hard not to. In fact, as soon as I left the store, I kept on thinking of all the bags I wished I had gotten as well!
Adri's WorldJune 12, 2014 at 5:51 pm
Love this! I'm sure it was very tempting to be there!! xo
josephinacollectionJune 14, 2014 at 2:29 pm
It was! Definitely worth a visit!
Rowena @ rolala lovesJune 13, 2014 at 4:03 pm
What a fun shopping concept! I'd heard about this and it's nice to actually hear about your firsthand experience Josephina. Your buys are fab!
Rowena @ rolala loves
josephinacollectionJune 14, 2014 at 2:32 pm
Thanks, Rowena! It would be great if more brands did something like this. Maybe this will be a new trend.